What is Permanent Cosmetics? Permanent make up is the art and science of implanting pigment into the dermal layer of your skin.  Because the color is placed “in” your skin versus “on” your skin a more natural, softer look results. Who benefits from permanent cosmetics? EVERYONE… from the young to the elderly….anyone who desires a soft, natural enhancement to their appearance. It is especially beneficial to people who cannot wear other cosmetics due to allergies and skin sensitivities; people who want to look their best for activities such as swimming, hiking, biking, tennis, aerobics and those who do not want to worry about “sweating off” or reapplying cosmetics. Permanent cosmetics is extremely wonderful for people who have difficulty applying their make up due to vision or motor impairments; people who have arthritis, Parkinson’s disease, multiple sclerosis or just have unsteady hands. Besides being convenient, permanent make-up restores dignity to those whose appearance has suffered, due to diseases like alopecia or cancer or harsh medical treatments.